Top 6 SEO Must-Haves Every Wedding Planner Needs to Attract Dream Clients
You have the talent, the style, and the passion—but if your dream clients aren’t finding you, it’s time to check your SEO. Search Engine Optimization might sound technical, but it's one of the most powerful tools to grow your wedding planning business.
Here are 6 SEO essentials every wedding planner should have to stand out online and book those perfect couples.
1. Know Your Keywords Think like your client. What are they typing into Google? Phrases like "Destination Wedding Planner Italy" or "Luxury Arizona Wedding Planner" should appear naturally throughout your website and blog.
Pro Tip: Focus on long-tail keywords (specific phrases) to attract clients ready to book.
2. Optimize Every Page on Your Website Each page should have a clear title, meta description, and headers (H1, H2). Don’t just label a page "Gallery"—use "Romantic Destination Wedding Gallery | Petals & Plans."
3. Use Location Tags (Even for Destination Planners!) Google loves specifics. Mention the cities and countries where you work, like "Tuscany weddings," "Barcelona elopements," or "Scottsdale venues."
4. Image SEO is a Game-Changer Rename your image files before uploading (e.g., "paris-wedding-florals.jpg") and always fill in the alt text. This helps your gorgeous work show up in Google image searches.
5. Make Sure Your Site is Mobile-Friendly & Fast Most brides are scrolling on their phones. A slow or unresponsive website will hurt your rankings and lose potential clients.
6. Build Backlinks & Get Listed Get featured on wedding blogs, collaborate with vendors, and list your business on platforms like Google My Business. Every quality link back to your site boosts your SEO authority.
Ready to Be Found by Your Dream Clients?
SEO doesn’t have to be complicated—it just needs to be intentional. Start with these 6 steps, stay consistent, and watch your visibility grow.
At Petals & Plans, we not only plan luxury weddings, but we also love empowering fellow creatives to thrive.
Want more insider tips? Follow [@petals_plans_] for wedding inspiration, planning advice, and behind-the-scenes business insights!